When Nikes Air Max 1 Ultra Flyknit is hitting the stores "launch" will have a whole new meaning. High up in the sky we don't loose grip or traction and celebrate the latest killer shoe of Nike in all it's lightweight glory.
Spawning from the visual style of the central animation a whole lot of things were created to form a complete retail package. From the shops window front over engage zones, footwear walls and pedestals all the way to turning our 3d assets into real actual objects to put up in stores, the whole range is covered. And yes - of course there is highres prints so you can cover the facade of a whole building. Nike Sportswear | Global Brand Design really did a stunning job in turning our 3d assets into things you can touch.
Client: Nike Sportswear | Global Brand Design
Producer: Kate Terrill, Jess Puttermann
Brand Design Director: Nico Sala, Kevin Coatman
Producer: Julian Fischer
Creative Director: Manuel Casasola Merkle, Christian Tyroller
Art Director: Moritz Schwind
Product Sculpting: Lars Korb
Chief Knitting Advisor: Roxana Schwind
Artists: Leo Akinbiyi, Joey Camacho, Jens Kindler, Matthias Lein, Fabian Rosenkranz, Moritz Schwind, Jan Sladecko, Benno Verschüren, Ben Watts, Matthias Zabiegly, Santi Zoraidez, Ondrej Zunka
Music: Michael Fakesch, Designingsounds