Portfolio of Matthias Lein

Nutella Unique

A tribute to diversity.


A tribute to diversity: Nutella, our favorite morning drug, brings millions of uniquely designed jars to Europe’s breakfast tables. Created with the help of a smart algorithm, each and every artwork is truly unique - just like you.

In this colorful collage of charming people, vivid artwork and playful animations, we celebrate not only our addiction for graphic design and chocolate cream, but also our deep conviction that diversity makes the world a better place.

Client: Ferrero Deutschland

Agency: Zum Goldenen Hirschen
Creative Direction: Holger Pfeifer
Copy: Simon Raab
Head of Production: Dietmar Zielke
Account Direction: Louisa Nix

Production Studio: Sehsucht, Hamburg
Director: Ole Peters
Exec. Producer: Jan Tiller
Producer: Frauke Fudickar
Edit: Jörn Falldorf
Design Lead: Andre Ljosaj
Design: Sebastian Onufszak, Axel Brötje, Caroline Goehner
Motion Design: Arjen van der Wal, Franz Ferdinand Kubin, Conrad Ostwald, Matthias Lein, Philipp Brates
Compositing: Christian Reimann, Andreas Wilcken
Color Grading: Rainer Bültert
Music: Not A Machine, Berlin
Sound Mix: Loft Studio